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Google Guess

Google Guess is a Google Earth feature that blends exploration with general knowledge. Click its icon to answer fun questions like, “In which city was the famous footballer Lionel Messi born? Hint: it’s on the banks of the Paraná River.” Place your pin on the map, earn points, and compete in the weekly leaderboard to win exciting prizes. This project came to life thanks to an incredible collaboration with my talented UX teammates Vicky, Pilar, and Irene during Más de UX. We had an amazing time brainstorming, designing, and refining every detail, combining our passion for design with a shared love for learning and discovery. Explore, learn, and have fun!

2023

Gamification, UI/UX Design

Product

The Challenge

It was clear: apply gamification principles to an existing application to enhance user engagement and satisfaction. We chose Google Earth, an incredibly versatile tool that users rarely explore consistently. Our mission was to transform it into a playful and immersive experience, encouraging curiosity, learning, and discovery on a global scale.

The idea

Enter Google Guess, a gamified feature designed to bring new life to Google Earth. By clicking its icon, users dive into a trivia-based adventure, answering general knowledge questions tied to specific locations. From identifying the hometown of a famous artist to pinpointing historic landmarks, this feature turns exploration into an exciting, competitive journey.

Gamification is hard

Developing Google Guess wasn’t without its challenges. We carefully crafted essential screens—goal-setting, rules, feedback, rewards, and motivation—to create a seamless user experience. Every element, from interactive animations to detailed feedback, was designed to engage users, promote learning, and provide a sense of accomplishment.

UI App Design

The UI focuses on simplicity and engagement, with sections dedicated to daily challenges, rankings, and rewards. Users can place pins on the map, earn points, and climb the leaderboard. The sleek interface, vibrant visuals, and intuitive navigation ensure that Google Guess is as enjoyable to use as it is educational.

Product

The Challenge

It was clear: apply gamification principles to an existing application to enhance user engagement and satisfaction. We chose Google Earth, an incredibly versatile tool that users rarely explore consistently. Our mission was to transform it into a playful and immersive experience, encouraging curiosity, learning, and discovery on a global scale.

The idea

Enter Google Guess, a gamified feature designed to bring new life to Google Earth. By clicking its icon, users dive into a trivia-based adventure, answering general knowledge questions tied to specific locations. From identifying the hometown of a famous artist to pinpointing historic landmarks, this feature turns exploration into an exciting, competitive journey.

Gamification is hard

Developing Google Guess wasn’t without its challenges. We carefully crafted essential screens—goal-setting, rules, feedback, rewards, and motivation—to create a seamless user experience. Every element, from interactive animations to detailed feedback, was designed to engage users, promote learning, and provide a sense of accomplishment.

UI App Design

The UI focuses on simplicity and engagement, with sections dedicated to daily challenges, rankings, and rewards. Users can place pins on the map, earn points, and climb the leaderboard. The sleek interface, vibrant visuals, and intuitive navigation ensure that Google Guess is as enjoyable to use as it is educational.

Product

The Challenge

It was clear: apply gamification principles to an existing application to enhance user engagement and satisfaction. We chose Google Earth, an incredibly versatile tool that users rarely explore consistently. Our mission was to transform it into a playful and immersive experience, encouraging curiosity, learning, and discovery on a global scale.

The idea

Enter Google Guess, a gamified feature designed to bring new life to Google Earth. By clicking its icon, users dive into a trivia-based adventure, answering general knowledge questions tied to specific locations. From identifying the hometown of a famous artist to pinpointing historic landmarks, this feature turns exploration into an exciting, competitive journey.

Gamification is hard

Developing Google Guess wasn’t without its challenges. We carefully crafted essential screens—goal-setting, rules, feedback, rewards, and motivation—to create a seamless user experience. Every element, from interactive animations to detailed feedback, was designed to engage users, promote learning, and provide a sense of accomplishment.

UI App Design

The UI focuses on simplicity and engagement, with sections dedicated to daily challenges, rankings, and rewards. Users can place pins on the map, earn points, and climb the leaderboard. The sleek interface, vibrant visuals, and intuitive navigation ensure that Google Guess is as enjoyable to use as it is educational.